This page contains information on how Rocket Yield uses cookies and geo-information, what kind of data we store, how to switch cookies off in your browser and some useful links with some of our partners to opt out of any traffic they do now or in the figure. If it does not provide the information you were looking for, or you have any further questions about the use of cookies on with the Rocket Yield mediation ad player, please email and we'll get back to you within 72 hours.

If you are a Rocket Yield customer, then look for our updated privacy policy and cookie consent information under your account after you log in.

How does Rocket Yield use cookies?

Seeing a Rocket Yield mediated player on a website may generate cookies in the following ways:
Anonymous analytics cookies
Third party advertising cookies

Anonymous analytics cookies

Every time you see a Rocket Yield mediated player, software provided by another organization generates an “anonymous analytics cookie”.

These cookies can tell us whether or not you have visited the site before. Your browser will tell us if you have these cookies and, if you don’t, we generate new ones.

This allows us to track how many individual users we have, and how often they visit the site.

We cannot use these cookies to identify individuals. We use them to gather statistics, for example, the number of visits to a page. We anonymize the ip address such that we cannot use them even in our analytics services to ever use them to track an individual.

We primarily use Google Analytics and Quantcast for this purpose, looking at general statistics, and have links below with instructions of how to opt out of tracking on both.

Third party advertising cookies

All of the advertisements you see through the Rocket Yield player are provided by other organizations. Some of these organizations use their own anonymous cookies to track how many people have seen a particular ad, or to track how many people have seen it more than once.

The companies that generate these cookies have their own privacy policies, and we have no access to read or write these cookies. These organizations may use their cookies to anonymously target advertising to you on other websites, based on your visit to a particular website.

Other third party cookies

On some ads or creatives, other organizations may also set their own anonymous cookies. They do this to track the success of their application, or to customize the application for you. Because of how cookies work, our website cannot access these cookies, nor can the other organization access the data in cookies we use on our website.

Required first party cookies for publisher accounts

If you have a publisher account with us, we do use a first party cookie to authenticate and keep your session as you log into the Rocket Yield console application. This is not used to track or profile in any way, just authentication and authorization.

How does Rocket Yield use geo-information?

Every time you see a rocket yield player, we make a call out to a geo targeting service specifically so we know which country you're making a request from. That isn't stored anywhere, we make a call out each time and use your ip address to determine the country, we include that in the request to our player without any personal information associated with you so that we can target specific outstream ad providers to your region, or usually so we can prohibit certain providers from certain regions for commercial or legal reasons.

Does Rocket Yield store any personal information like name or ip address?

No, if you're not a Rocket Yield direct publisher then we do not store any personal information. We have server logs that record ip address specifically for server operations and we store anonymized ip data with browser information for every hit specifically for statistics and operations, but never store anything personably identifiable. Our server logs are removed after 15 days. No other personal information is stored.

If you are a Rocket Yield direct publisher, then we store your email address with your account id. If for any reason you wish to terminate your account, then we delete your email address out of our system after 45 days. You can contact at any time and request that we completely delete your email address out of our system. If you've given us payment information, we store that in Quickbooks rather than our own system. Through we can delete any account or PII information stored within Quickbooks as well.

How do I turn cookies off?

It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. However, we cannot tell if you are signed in without using cookies, so you would not be able to post comments.

All modern browsers allow you to change your cookie settings. You can usually find these settings in the Options or Preferences menu of your browser. To understand these settings, the following links may be helpful, or you can use the Help option in your browser for more details.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari web and iOS

Opting out of data collection for Advertisers and Third Parties if you're in the UK: and or everywhere else.
Opting out of Google analytics collection:
Opting out of Quantcast analytics collection:

This is a list of close advertising partners that we work with along with their privacy policies, but there may be more advertisers that they work with:

Oath (AOL)

If you don't have a publisher account with us and we do have a data breach, post a link to the incident report on our social media channels within 72 hours (but like we said, we really don't store anything that's personally important or related to anyone. You could see how many times our player was called in Germany for a month.) We're just required to put what we'll do in those situations. Normal incident reports have time and details, what the exposure was, how it was blocked and what steps we're doing to mitigate any future situations. And if we were a bank instead of media player, we'd do a really good job at those things.

If you do have a publisher account with us, then if we'll email you a data breach report within 72 hours if our system is compromised. Our system only contains your email address, so the only exposure would be that. Quickbooks contains your account and payment information, if their system is compromised, then we'll email out to each of our publishers as soon as Quickbooks has gotten in contact with us and confirmed our data was part of a data breach. We'll continue to update through email any concerns or resolutions if either system is breached. If you decide to terminate your account and would like to confirm that your account information is deleted immediately, contact your Rocket Yield representative or contact

If you do have any questions or concerns associated with Rocket Yield and data protection, please email